LogoArchive is the first purpose-built historical logo archive and research tool founded by Richard Baird, designed and developed by Christian Laufenböck and powered by a growing global community of over 40 international researchers.

Discover the world’s first purpose-built historical logo archive.

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Preview of the LogoArchive Feed


Designed for Marco Polo

in 1972

Single LettersAnimalsCoffee ShopFaceSnakeLetter W1980s

The Hornsea Pottery Logo Story

Hornsea Pottery Co. was a British pottery manufacturer founded in 1949 and located in the coastal town of Hornsea. The company grew...


LogoArchive began as a formal research and restoration programme in 2015, however, its origins date further back ten years prior, existing as a small but concerted effort to collate and file references for inspiration and education.

In 2019, this programme quickly expanded to include a large international dimension, building a community of 40+ researchers across the world. LogoArchive is proud to be one of the first efforts to document logos from under-represented nations researched by their own peoples. This forms the foundation of this site; the first, purpose-built online archive documenting the distinctive forms of some of the best modernist logos produced between 1901–1991.

Part research tool, part educational platform, part historical archive, LogoArchive exists at a nexus point of the digital and historical. Carefully crafted, thoroughly researched, and highly curated, LogoArchive intends to honour the exceptional work of the past with a platform that has been years in the making. We believe good things require patience and persistence. Join us and support LogoArchive.


  • Studio Access & Education.

    Are you a studio with more than 10 team members or university that would like multi-user access to LogoArchive? Get in touch to discuss your requirements and receive custom price plan.

  • Studio Team size up to 10

    By becoming an all-access user you will be able to dive deep into a growing archive of modernist logos. Search and save these to collections and discover new stories weekly. All access users will also benefit from new features as they are added.

    • Instant access.
    • Search and save your favourite logos.
    • Not Happy? We offer a 30 days money-back guarantee.


We’re just getting started with LogoArchive, but here’s what you can expect—

  • Design History.

    Get access to a comprehensive, carefully researched and growing archive of modernist logos categorised and tagged to inspire, educate and encourage best practices in logo design.

  • Collections.

    Save logos to your own collections for project research and inspiration.

  • Bite-sized Stories.

    Discover the concepts and considerations behind modernist logos of the past through carefully researched bite-sized stories published weekly.

  • What’s next?

    LogoArchive continues to grow daily. Alongside new logo and stories, the platform will continue to be developed with new features such as modernist logos in colour, night and day modes, and curated collections.

4Frequently Asked Questions

  • To get access you need to create an account and add your payment details.
  • We currently offer only a single type of subscription, which grants you full access. It comes at £ 10/month, excluding VAT.
  • You can cancel your subscription at anytime.
  • We don’t offer a trial subscription, however, you can cancel this at anytime.
  • Get in touch via help@logo-archive.org to discuss your requirements and receive custom price plan.
  • Please feel free to reach out via help@logo-archive.org and tell us what's wrong.
Preview of the LogoArchive App
Preview of the LogoArchive App
Preview of the LogoArchive App
  • Nature
  • Human
  • Geometric
  • Art
  • Science
  • Sports
  • Typographic
  • Music
  • Pixel
  • Triangle
  • Symmetrical